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FAQ’s
Basic technical skills are often beneficial, such as familiarity with web analytics tools, understanding of social media platforms, and proficiency in using digital marketing tools. However, MBA programs usually cover the necessary technical aspects during the coursework.
Graduates can pursue careers as Digital Marketing Managers, Social Media Managers, SEO Specialists, Content Marketing Managers, E-commerce Managers, and more. The skills acquired are valuable across industries, including technology, retail, finance, and healthcare.
Core subjects typically include Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing (SEM), Content Marketing, Data Analytics, E-commerce, and Consumer Behavior in the Digital Age.
This specialized MBA program equips individuals with the skills and knowledge needed to navigate the rapidly evolving digital landscape. It prepares students for leadership roles in marketing, advertising, and related fields, where a deep understanding of digital strategies is crucial.